About

Founded by former fashion editors Laura Fantacci and Petronella Stofberg, Wardrobe Icons is our style philosophy, online. We favour forever-pieces over quick-fix fashion and grown up style that you stay in love with, season after season. In a world saturated by websites that tell you what’s in fashion, Wardrobe Icons tells you what never goes out of fashion.

Imagine starting your wardrobe from scratch: our passionately curated edit of what’s timeless, endlessly versatile and worth the investment means you’ll always have the right things in your closet, in the most flattering cuts for your figure.

We’re fastidious about the perfect fit and just a little obsessed with quality, so we’ll never recommend something we haven’t already fallen in love with ourselves. And whilst our days of hopping onto every trend are long gone, that doesn’t mean we’re above throwing something fresh and unexpected into the mix.

So alongside the ultimate essentials, we’ll show you which new trends fit our chic aesthetic – and how to update your look with key budget-friendly additions. We’re also beauty devotees, so will share our most iconic shade of red lipstick, alongside the salt-spray to make your hair just-tousled-enough and the make-up artists’ most trusted mascara.

And you don’t just get us – Wardrobe Icons will also feature tips, advice and secrets from an array of fashion and beauty industry insiders.