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September’s Most Loved Edits According To ICONS Readers

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The ICONS Autumn/Winter Trend Report
While committed to timeless pieces, we love discovering new season trends worth investing in. Enter your Autumn/Winter Trend Report, featuring ICONS-approved silhouettes, shades, and fabrics, plus styling tips from our editors. Click here to read
Your September Shopping List
Welcome to your September Shopping List! Our Fashion Newsletter Editor Lily has curated timeless classics, chic leather and suede accessories, and cozy knits to help you transition to your new-season wardrobe.Click here to read
10 Chic Cardigans To Update Your Knitwear Drawer For The New Season
As temperatures drop and layering season begins, our favorite way to add coziness is with the classic cardigan, now revamped for AW24 with longer lengths and loose silhouettes. We’ve curated ten favourites for autumn, perfect for any occasion and your new go-to layering piece. Click here to read
5 Trans-Seasonal Jackets To Wear Now And How To Style Them
Our Fashion Newsletter Editor explores trans-seasonal dressing with four must-have jackets that blend style and practicality. From a timeless denim jacket to a luxurious suede option, a lightweight waterproof for unpredictable weather, and a versatile blazer for layering, these pieces elevate any outfit. Click here to read
The Autumn/Winter Jeans Capsule
Denim is the foundation of every capsule wardrobe and essential for creating a variety of looks. We’ve handpicked five favorite styles for autumn/winter, from classic straight to modern barrel-leg, to help you choose.Click here to read
Autumn Outfit Ideas: The New Season Capsule Wardrobe
With unpredictable weather and fluctuating temperatures, dressing thoughtfully each morning is essential to avoid discomfort. Our advice? Embrace strategic dressing with a capsule wardrobe, and we’ve done the hard work for you. Click here to read
The Best Advent Calendars Of 2024
September has just arrived, but we’re already looking ahead to the holidays as some of our favorite brands release their 2024 Advent Calendars. Once focused on chocolate, this tradition now includes beauty, jewelry, and more, so act fast—many calendars are cult favorites with waiting lists. Here are ten that the W. ICONS team has their eye on, and expect more to be available before the month ends! Click here to read
Everything We Want From Clare Waight Keller’s Uniqlo Collection
While we’ve always enjoyed Uniqlo’s designer collaborations, our enthusiasm grew with Clare Waight Keller’s residency. Now in her third season, her latest UNIQLO : C collection is our favorite yet, featuring utilitarian, versatile pieces inspired by the Barbican’s brutalist architecture, with mix-and-match staples in multiple colors for an easy autumn wardrobe. Click here to read
18 Timeless Classics You’ll Love Forever
As autumn settles in, it’s time to lean into the classics – pieces that never date and always deliver. Our fashion newsletter editor has curated timeless staples that will elevate your autumn wardrobe year after year. Click here to read
Chic New In Pieces Found By Our Fashion Editors
Introducing the ICONS list, featuring the newest high-quality wardrobe essentials our fashion team have discovered this week. We've scoured the latest trends and collections to bring you a curated selection of must-have pieces that will elevate your style game. Click here to read
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