Our Fashion Editors Share The 8 Best Brands To Shop At THE OUTNET
- Words by
- Bibby Sowray
- Edited By
- Polly Knight
Founded by former style blogger Elin Kling and her husband Karl Lindman in 2014, Toteme has fast become the go-to for quiet luxury items that stand the test of time. Pieces are clean, minimal and always timeless, making them worthy investments. Among the brand’s most iconic designs are the signature striped turtleneck and the quilted coat.
We’ve long loved Nili Lotan's approach to building a timeless wardrobe. The New York-based designer uses her own wardrobe as her template, thinking about the items she wears and needs most before designing the ultimate version of them. She’s all about making dressing simple and stylish with minimal fuss, but maximum impact.
Faithfull's relaxed, bohemian vibe has won it a serious following, and we can see why. Based in Indonesia, its pieces are hand-dyed, printed and made by local artisans. It’s a brand that comes into its own in the summer months, when its linen pieces put a sophisticated spin on a holiday-ready wardrobe.
Parisian designer Isabel Marant has created an aesthetic so synonymous with her name that it’s almost a genre in its own right. Think relaxed, nonchalant and always sophisticated, with a twist of playfulness. The result is pieces that look casual but have the ability to effortlessly pull any look together.
London-based brand Tove may only be five years old, but co-founders and designers Camille Perry and Holly Wright have already created some of the most iconic pieces of the last few years, including the Ceres and Lauryn dresses. There’s a romantic femininity to their designs, alongside an ease of wear and contemporary timelessness – modern icons to invest in.
Another brand that plays on its French heritage to create timeless essentials is Loulou Studio. Creative director and founder Chloé Harrouche spent a decade as a fashion consultant before starting the brand in 2019, and her love of art, architecture and Paris is apparent in her designs. Each garment is crafted in natural materials like cashmere and wool, and focuses on clean, simple silhouettes.
Footwear can transform an outfit, so we’re always looking for brands that offer versatile shoes that are easy to wear and, above all, well-made and practical. Enter Porte & Paire, who design everything from sandals and slingbacks to boots and ballet pumps that will slip seamlessly into your collection.
THE OUTNET’s in-house brand Iris & Ink is great for everyday staples with a luxurious edge. You’ll find pieces that are perfect for the office, as well as great knitwear, multitasking dresses and versatile separates that you’ll find yourself turning to again and again. Every piece is simple, considered and designed with optimum wearability in mind.